An In-Depth Look at Mobile Attribution

An In-Depth Look at Mobile Attribution Walk through the most critical challenges in mobile attribution and share the best practices to help brands make more informed decisions to optimize marketing campaigns. Key topics include: Deciphering "dark mobile traffic": What does your direct referral traffic really mean? Debugging mobile misattribution: What's causing mobile conversion event misattribution? Mapping out next steps: What are the best practices and available tools to optimize mobile spend?